Mkt624 Assignment No. 1 solution

#01: Why do you think it is important to convert a product into a brand?

Ans:

Because a brand name is a specific notation, or word for a product or service. It is a trademark that identifies a brand. It comes under the proprietary rights of a company. In fact if a company is expanding internationally then it becomes necessary for the company to adopt such a brand name and logo which can prove an excellent identity for the company. After the invention of advertising, in 1930 the concept of brand name emerged. Have you ever noticed that people who are brand conscious always love to use branded products which have a brand name on it.

Importance of a brand name in advertisement is also clear if you think for a while that whenever the name of fast food comes you think about McDonald, and Subways. After making a strong brand positioning, brand name of the company becomes its identification and a tool of marketing and promotion.

Q#02: State five of your favorite brands and discuss briefly why they are so dear to you?

Wall’s dairy ice cream.

It is so dear to me because not even a single time I went fad up by buying it because it is a largest selling brand in ice cream products & has a very wide range of products in a single banner. So whether if talk about taste or about quality & flavor, it will win all the time & I can bet upon it. The major motive to choose this product is, its international recognition & I feel pride to be a part of such product.

Gourmet sweets & bakers.

If we talk about confectioners then the largest selling brand in sweets & bakery products in big cities of our country is Gourmet. Whenever I visited their outlets, every Time I enjoyed their privilege & clean environment. All the stuff is so much dainty & hygienic there & whenever I want to buy some confectioners for relatives or friends then there is only one name in mind, “Gourmet” Also there is a pride of buying quality products which has its recognition too.

SONY: It is a firm which can produce mobiles phones, television, LCD, monitors, stereo systems etc. it captures its local market as well as its international market. it creates a good quality product which can use after its warranty expires. It has created a brand name in its customer’s mind. After a product is purchased by the customer the company can provide its free spare parts warranty in the limited period.

The company can create its product according to the customer’s need. That the customer can easily afford to buy it. The firm or the company can create lots of difference in their product among competitors. The person or the customer of electronic product he must first prefer to buy a Sony product that is a good and long life product. The company can also introduce a new technology in their products. That the customer can want to buy it. Some customers have special attention to the new technology products and it prefer to buy it as soon as possible.

HONDA:

It is that firm or company which produces a vehicles or cars for its customers. The company can differ in styles, quality products, luxurious and lifelong in their products among competitors. it can create an image on the customer’s mind. Company can create or turn its products into a brand and thus now he has generated a good cash flow, good future revenue for it. As time passed it introduces new technology in their vehicles manufactured so that the valued customers can want to buy it. The company can produce a product that can be durable, long life and good quality products.

IBM:

IBM is a firm which can produce computer systems, LCD’s, keyboard, and other applications of the computer systems. it produces a short body system which have a greater speed of there applications. There products must be long life and there products might be working in extreme cold and hot conditions or climate. The system user can already know its durability and quality of the IBM it produces its products in all sizes, different designs which can show the company’s image. The spare parts of the system can be easily in local market as well as in international markets.