Semester “Spring 2010”
“Brand Management (MKT 624)”
Assignment No. 01 Marks: 20
“Brand Dimensions”
Select a brand of your own choice and discuss its Dimensions according to “Brand Dimension Model” given below. Try to avoid irrelevant discussion and copying from others. You can consult Lecture # 03 for better understanding. An Assignment sample is given to youat the end for your guidance.
Brand Dimensions Model
(Note: You are not allowed to select Surf Excel which is given below as Assignment Sample)
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