Semester “Fall 2010”
International Marketing (MKT630)
Assignment No. 1 Marks: 10
Question:
The process of globalization has fostered changes in the business environment. This is now inevitable for a businessman to avoid global competition. The successful businessperson in the 21st century will have global awareness and a frame of reference that goes beyond a region or even a country and encompasses the world. Suppose if you are a businessman, what will be your lifelong plan to be globally aware of, for an ensured growth of your business.
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