Question # 1 of 15 ( Start time: 03:59:52 PM)
Total Marks: 1
Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan?
Select correct option:
Distribution
Promotion
Pricing
Product
Question # 2 of 15 ( Start time: 04:02:10 PM)
Total Marks: 1
A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process?
Select correct option:
Commercialization
Concept development
Beta testing
Business Analysis
Question # 3 of 15 ( Start time: 04:03:10 PM)
Total Marks: 1
Tight cost control is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Question # 4 of 15 ( Start time: 04:03:51 PM)
Total Marks: 1
Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?
Select correct option:
Product
Price
Place
Promotion
Question # 5 of 15 ( Start time: 04:05:18 PM)
Total Marks: 1
Which of the following are called value maximizers?
Select correct option:
Sellers
Customers
Marketers
Manufacturers
Quiz Start Time: 03:59 PM
Question # 6 of 15 ( Start time: 04:06:24 PM)
Total Marks: 1
Sales decline in the decline stage of the PLC because of technological advances, increased competition, and ___.
Select correct option:
Shifts in unemployment
Shifts in the economy
Shifts in consumer tastes and preferences
Foreign imports
Question # 7 of 15 ( Start time: 04:07:05 PM)
Total Marks: 1
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
Select correct option:
Material and parts
Consumer products
Industrial products
Capital items
Question # 8 of 15 ( Start time: 04:07:36 PM)
Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint?
Select correct option:
Customer complaints database
Exit interviews
Web and telephone information hotlines
Business Analysis
Question # 9 of 15 ( Start time: 04:08:07 PM)
Total Marks: 1
During which stage of new product development does the firm consider profitability?
Select correct option:
Idea generation
Business analysis
Market testing
Product development
Question # 10 of 15 ( Start time: 04:08:42 PM) Total Marks: 1
Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others?
Select correct option:
Consumer markets
Business markets
Global markets
Government markets
Quiz Start Time: 03:59 PM
Question # 11 of 15 ( Start time: 04:09:43 PM)
Total Marks: 1
Which of the following is TRUE about marketing concept?
Select correct option:
The customer is always right
Business is about making money
Sell, sell, and sell
Keep prices low
Quiz Start Time: 03:59 PM
Question # 12 of 15 ( Start time: 04:11:11 PM)
Total Marks: 1
Which of the following BEST describes the consumer’s preference for products that are widely available to them?
Select correct option:
Production concept
Marketing concept
Selling concept
Product concept
Quiz Start Time: 03:59 PM
Question # 13 of 15 ( Start time: 04:11:54 PM)
Total Marks: 1
Which of the following emphasizes on profit margins rather than revenue?
Select correct option:
Market leader
Market challenger
Market nicher
Market follower
Quiz Start Time: 03:59 PM
Question # 14 of 15 ( Start time: 04:12:44 PM)
Total Marks: 1
Among the various elements, the brand name, belongs to which of the following?
Select correct option:
Core product
Actual product
Augmented product
Specialty product
Quiz Start Time: 03:59 PM
Question # 15 of 15 ( Start time: 04:13:18 PM)
Total Marks: 1
Market –oriented firms focus on:
Select correct option:
Retailers
Distributors
Customers
Wholesalers
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