Semester “Spring 2011”
“Fundamentals of Public Relations (MCM401)”
“Assignment No. 01”
Task No. 01 Marks: 15
.Public Relations Plan for Standard Charted Bank
Problem to Be Addressed
We desires to earn a profit &wants to stimulate economic success and improve
the lives of the people
Current Situation
our bank is providing the chances to make more investment and hight interst rate
.In this way we are facilitating our cutomers in more easisest way but on the
other side we are also offering them jobs . we are creat events to join the
business on their own behalf we are offering the loans on low rate so that they
can make their loans easily back to us with easy monthly installments. On
national levels and international level we are well recommended and doing good
job as per our abililties due to great team work.
Description of Targeted Publics
1- companies
2- stock markets
3- share holders
4-government
Goal
A - Earn a profit
B - Create money
C - Initiate loans
D - Help customers
Media Strategies
1. Contact local reporters for feature stories in the local papers
2. Press releases about fundraisers
3. Look into being a guest on local radio talk shows.
Feedback and Adjustment of Plan
1. Monitor presentations
a. Get feedback from speakers
b. Get feedback from pastors/directors
2. Make adjustments as needed
Appearances,
In order to establish and maintain a high visibility image in the community, it is
important to identify opportunities for personal visits and appearances to [YOUR
ORGANIZATION NAME] projected by the target publics. In order to take
advantage of these opportunities we will:
· Research, design, organize, update and maintain trade show display
booth
· Recruit staff volunteers to assist with display staffing
· Train staff on booth set up, to include obtaining contacts for follow-up and
evaluation
· Develop materials and incentives to draw customers to trade show booths
Promotional Materials
Research, write, design and produce appropriate promotional materials as
needed, including invitations, hand-outs, letters, etc.
Work with staff members on development and delivery of appropriate printed
materials packages as needed for direct mail and/or personal contact.
Tactics:
· Budget and place buys for TV, radio, Internet and print advertisements
· Script, film, supervise production of video advertisements
· Create and produce print advertisements
· Script and distribute broadcast PSAs as required
· Budget and place telephone directory advertising
· Buy and design billboards/bus boards
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