Brand Management (MKT 624) Assignment No. 01

Semester “Spring 2010”
“Brand Management (MKT 624)”
Assignment No. 01 Marks: 20
“Brand Dimensions”
Select a brand of your own choice and discuss its Dimensions according to “Brand Dimension Model” given below. Try to avoid irrelevant discussion and copying from others. You can consult Lecture # 03 for better understanding. An Assignment sample is given to youat the end for your guidance.
Brand Dimensions Model


(Note: You are not allowed to select Surf Excel which is given below as Assignment Sample)

International Marketing (MKT630) Assignment No. 1

Semester “Fall 2010”
International Marketing (MKT630)
Assignment No. 1 Marks: 10
Question:
The process of globalization has fostered changes in the business environment. This is now inevitable for a businessman to avoid global competition. The successful businessperson in the 21st century will have global awareness and a frame of reference that goes beyond a region or even a country and encompasses the world. Suppose if you are a businessman, what will be your lifelong plan to be globally aware of, for an ensured growth of your business.

CHANGE MANAGEMENT (MGMT625) Assignment 1

CHANGE MANAGEMENT (MGMT625)
Assignment 1
Marks: 10
Due Date: October 29, 2010

This assignment is a practical exercise regarding Force-Field Analysis – a fundamental concept in Change Management.

Objective:
To introduce you to Force-Field Analysis of organizations and challenges facing them.
Instructions:
Read about force-field analysis below, and prepare your assignment on the format given at the end by:

Selecting an organization of your choice
Identifying any one problem that the organization is currently facing
Identifying and comparing “driving” and “restraining” forces to change about that problem


Force-Field Analysis:



A force-field analysis is one way to assess what is happening in organization. This concept reflects the forces, driving and resisting, at work at a particular time. It helps to assess organizational strengths and to select forces to add or remove in order to create change. The theory of change suggested by Kurt Lewin, who developed the force-field analysis, is that while driving forces may be more easily affected, shifting them could increase opposition (tension/ conflict/ resistance) within the organization and add restraining forces. Therefore, it may be more effective to render restraining forces to create change.
The use of force-field analysis will demonstrate the range of forces passing on an organization at a particular time. This analysis can increase the organization’s optimism that is possible to strategize and plan for change.
Note:
Be very specific in preparing the assignment and filling the format. No theoretical details and explanations are required. Just think about the problem, apply your knowledge and fill in accordingly.
Assignment Format:
1. Name of Organization
2. Identified Problem
(Describe the problem in a few words)
3. Driving Forces
(A list of forces driving towards change)
1.
2.
3.
4.
4. Restraining Forces
(A list of forces restraining the change)
1.
2.
3.
4.
5. Force-Field Analysis
(Put the driving and restraining forces relevant to the problem on the force-field analysis below, according to their degree of impact on change)
Driving Forces Restraining Forces

Leadership and Team Management (MGMT623) Assignment No. 1

Semester “Fall 2010”
“Leadership and Team Management (MGMT623)”
Assignment No. 01 Marks: 20

“Leadership”
“Consideration and initiating structure” are two dimensions of leadership behavior, identified by Ohio State University

Taking the above statement into consideration answer the following questions:

Q#01: How initiating structure, relates to planning, organizing and controlling? Give your opinion. (10 marks)

Q#02: How would initiating structure help a manager do an effective job of re-engineering? (10 marks)

HRM627 Assignment No. 1

“Human Resource Development (HRM627)”
Assignment No. 1 Marks: 20

“Five factor Model”
Following are some personality traits from Five Factor Model; you have to identify that which character falls in which category,
• Extraversion
• Agreeableness
• Consciousness
• Neuroticism
• Openness to experience

And also give three reasons for each category to justify your answer.

1. Mr.Ali tends to weary when unaccompanied and can easily become bored without other people around. When given the chance, he will talk with someone else rather than sitting alone and thinking. He tends to think as he speaks, he tends to enjoy human interactions and to be excited, chatty, self-confident, and outgoing. He feels joy in activities that engage large public gatherings, such as parties, community activities, public exhibitions, and business or political groups. He is a person, who is likely to take pleasure in time spent with people and find less return in time spent alone.

2. Sara is bearing an inclination to experience negative emotional states. She experiences such feelings as nervousness, irritation, fault, and sad mood they respond more poorly to environmental pressure, and are more likely to understand ordinary situations as bullying, and minor annoyance as hopelessly difficult. She is often self-conscious and shy, and she may have trouble controlling urges and holdup indulgence.

3. John is usually warm, friendly, and tactful. He generally has a sanguine view of human nature and get along well with others. He puts their own interests above those of others. He tends to be distant, aloof, and disobliging. On the positive side he finds it important to get along with others. He is cooperative, gracious, kind, and generous. Their basic belief is that people are usually civilized, honest, and truthful.

4. Mr.Tariq works very hard, and is competent of intense level utilizing hard efforts. He is a man of strong moral principles and ethics. Opinions and beliefs on any subject are rarely held lightly by him. He likes all tasks and projects to be complete to the final detail, without even minor faults. He likes the appearance of neatness and sleekness. He is a coordinator, cataloger, and list makers. He is careful, and vigilant in all areas of their lives, he does not give in to irresponsible abandon or wild excess.