STA630 Assignment No. 2 solution

Research Methods (STA630)

Assignment No. 2

Marks: 20

No.7

“No. 7” is a Pakistani denim manufacturer company dealing in colored fabric. For last three years, sales of “No. 7” have been declining significantly. The reason, shown by sales data, was its color scheme. Two types of color schemes were being used. In first type, light colors were contrasted with dark ones; while in other, block dark colors were used. It was found that the sale of dark block colors was declining hence affecting the overall sales; however the combination of dark and light was in demand.

There are a number of factors which can affect the customers’ color choices. In order to further explore the issue and to make the appropriate strategy, a team of researchers was assigned the task to identify the factors affecting the color choice.

You, as a part of research team, are required to:

• Identify the broad problem area (4 marks)

• Identify the problem (4 marks)

• Write Problem statement (4 marks)

• Identify the possible factors affecting the color choice (at least 3) (4 marks)

• Formulate the hypotheses on the basis of identified factors (4 marks)

Solution:

QUESTION # 1
Identify the broad problem area (4 marks)


Color scheme


QUESTION # 2
Identify the problem (4 marks)


Sale of dark block colors was declining



QUESTION # 3
Write Problem statement (4 marks)


We want all of our products releases to go to production seamlessly, without defects, where everyone is aware and informed of the outcomes and status. (Vision)


Today we have color scheme failures that result in dark color blocks failures. If we ignore this problem; resources will need to increase to handle the cascading problems, and we may miss critical customer deadlines which could result in lost revenue, NO 7, lost business, and further damage to our quality reputation. (Issue Statement)


We will use our best efforts in evaluating the last release to help us improve our processes. (Method)



QUESTION # 4
Identify the possible factors affecting the color choice (at least 3) (4 marks)
1.Sagging Economy
2.Poor Sales Forecasting
3.Poor Individual Performance
4.Ineffective Sales Pipeline



QUESTION # 5
Formulate the hypotheses on the basis of identified factors (4 marks)


Four steps for formulating a hypothesis:-


> Define the problem statement
For last three years, sales of No. 7 have been declining significantly. The reason, shown by sales data, was its color scheme


> Determine the solution of the problem statement
The sale is effecting by the DARK color combination as quality of the colors are same but the taste of the customer has been changed. So company will take care of her valued customers and choice i.e. Grow the production of Medium Shades


> Write the proof
Combination of Dark and light colors was in demand so under this considerations company will prefer the choice of customers.


> Methods for checking the proof


By conducting several surveys
1. Face to face talk
2. Telephonic talk
3. Suggestions by mail etc
By checking the sales
By checking the increasing demand of the customers