Mkt501 GDB Solution

GDB # 02

Dated: Jan 14, 11

Semester FALL 2010

Marketing Management (MKT501)

This is to inform that Graded Discussion Board (GDB) will be opened according to the following schedule.

Opening Date and Time: January 18,2011 At 12:00AM (Mid-Night)

Closing Date and Time: January 20, 2011 At 11:59 PM (Mid-Night)

Packeging/Labeling

How packaging can be made attractive to attract customers and beat the competitive products?

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SOLUTIONS:

Solution-1

Attractive packaging attracts the customers, beats the competitive products and increases successful sales. There are a variety of

ways to make packaging more appealing including appearance

(prettier), environmentally friendly, child-proof, and usability (can be reused for some other purpose). Decisions then must be made on specific elements of the package, such as size, shape, materials, color, text, and brand mark.

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Solution-2

According to the publication "Private Label Buyer," studies show that packaging of products can increase customer satisfaction, increase visibility and set one product apart from its competition. In essence, packaging plays a pivotal role in the branding process of the product, attracting customers and providing customers what they're looking for when they take the product home.

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Solution-3

Product packaging plays a pivotal role in attracting customers. Package labels serve as forms of marketing and advertising. Packages communicate information to consumers which influence the decision-making process. The importance of packaging is magnified when the product is distributed to resellers. Packages have five functions: inform, contain, transport, display and protect. Most products require some form of packaging. Packaging can involve the design of a box or wrapper that contains a product.

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Solution-4

How packaging can be made attractive to attract customers and beat the competitive products?

One of the most critical roles for packaging is promoting products. In recent years, consumer advocates have argued that packages should contain more information on nutrition, unit costs, and contents. The labels on packages are important components of the overall marketing mix and can support advertising claims, establish brand identity, enhance name recognition, and optimize shelf space allocations. Most commercial packaging serves two basic functions: protecting the product from damage during shipping, and promoting the product to the ultimate consumer. Thus, packaging became a vital means of differentiating items and informing inundated consumers. Package design became a marketing science. Today, good package design is regarded as an essential part of successful business practice. Since many potential customers first notice a new product after it has arrived on the shelves of a store, it is vital that the packaging provide consumers with the information they need and motivate them to make a purchase. In addition, increasing number of consumers expect packaging to be recyclable and environmentally sensitive. In-store criteria require that packaging attract attention on the shelf, instill confidence in the buyer, identify the product or brand and differentiate it from the competition, communicate benefits and uses, and entice customers to actually purchase the item. Packaging must be designed in a way that will appeal to buyers. The four principal merchandising requirement areas are: apparent size, attention drawing power, impression of quality, and brand-name readability. Attention drawing power refers to the aesthetics and obtrusiveness of the package design. Depending on the product and the goals of the marketers, the package may be made to appear attractive, exciting, pure, soft, sexy, scary, intriguing, or to evoke some other emotion.

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Solution-5

Vibrant design and interesting packaging shapes can help a product stand out from others on the shelf. Packaging also provides companies with an opportunity to communicate directly with customers and let them know that the company truly understands them. The type of packaging and design used for new products can help attract attention, convey a brand message and express the brand personality.

Packaging can be made attractive through,
Choosing suitable colours
Convenient package sizes those are easy to carry
By using right and safe packaging material
By attractive package designs
By Safety labeling

And your product can beat competitive products because of packaging by,

Attracting the attention of customers
Better packaging then the competitor
Better packaging can also be a competitive advantage for your product
Packaging can be used to advertise your brand

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Solution-6

How packaging can be made attractive to attract customers and beat the competitive products? 2 Marks

Solution:-

1- Packaging can be made attractive to attract customers in the following ways:
2- It should provide a convenient way to handle and transport the product.
3- Package can be used to promote and provide information about the product.
4- Labeling is very important.
5- Distinctive Brand name.
6- Packaging should include advice on using the product.