MCM401 Assignment Solution

Semester “Spring 2011”

“Fundamentals of Public Relations (MCM401)”

“Assignment No. 01”

Task No. 01 Marks: 15

.Public Relations Plan for Standard Charted Bank

Problem to Be Addressed

We desires to earn a profit &wants to stimulate economic success and improve

the lives of the people

Current Situation

our bank is providing the chances to make more investment and hight interst rate

.In this way we are facilitating our cutomers in more easisest way but on the

other side we are also offering them jobs . we are creat events to join the

business on their own behalf we are offering the loans on low rate so that they

can make their loans easily back to us with easy monthly installments. On

national levels and international level we are well recommended and doing good

job as per our abililties due to great team work.

Description of Targeted Publics

1- companies

2- stock markets

3- share holders

4-government

Goal

A - Earn a profit

B - Create money

C - Initiate loans

D - Help customers

Media Strategies

1. Contact local reporters for feature stories in the local papers

2. Press releases about fundraisers

3. Look into being a guest on local radio talk shows.

Feedback and Adjustment of Plan

1. Monitor presentations

a. Get feedback from speakers

b. Get feedback from pastors/directors

2. Make adjustments as needed

Appearances, Tours and Display Opportunities

In order to establish and maintain a high visibility image in the community, it is

important to identify opportunities for personal visits and appearances to [YOUR

ORGANIZATION NAME] projected by the target publics. In order to take

advantage of these opportunities we will:

· Research, design, organize, update and maintain trade show display

booth

· Recruit staff volunteers to assist with display staffing

· Train staff on booth set up, to include obtaining contacts for follow-up and

evaluation

· Develop materials and incentives to draw customers to trade show booths

Promotional Materials

Research, write, design and produce appropriate promotional materials as

needed, including invitations, hand-outs, letters, etc.

Work with staff members on development and delivery of appropriate printed

materials packages as needed for direct mail and/or personal contact.

Tactics:

· Budget and place buys for TV, radio, Internet and print advertisements

· Script, film, supervise production of video advertisements

· Create and produce print advertisements

· Script and distribute broadcast PSAs as required

· Budget and place telephone directory advertising

· Buy and design billboards/bus boards

MCM311 ASSIGNMENT Solution

Semester “Spring 2011”

“Communication Skills”

Communication as a creator/intensifier of problem

Part # 1 (Answer)

I give the example of a sales process for a built-to-order product or service. Here, a sales person interacts with the customer initially to understand the requirements, and then hands-off the specifications to production. The errors resulting in such a situation is due to the need to transfer complex information between the sales person and production.We resort to violence and other misbehaviors because our needs are not getting met and we don’t know how to communicate effectively enough to get them met. Good communication takes time and it takes your full attention. Both individuals and communities have to really want to connect with each other and to understand what they are feeling and needing. Communication as a cure of problem

Part # 2 (Answer)

Communication solves all problems

Communication is not a cure-all for the problems we experience. If we are properly skilled in communication, it can be a highly effective medium for the resolution of problems or conflicts. Unfortunately, many of us have failed to acquire sufficient skill in this regard. To assume we can eliminate problems effectively simply by being open and candid communicators, therefore, may be a mistake because communication has the potential for creating or intensifying problems, as well as the potential for eliminating problems. Better communication would not solve all the cases in criminal court, but if people learned to communicate with more awareness and with compassion for others, there would be a reduction in the cases that end up in court. There is a feeling of satisfaction when my clients in the court system get a glimpse of this type of communication and can get an idea of its effectiveness

MCM101 GDB No. 2 solution

Semester “Fall 2010”

“Introduction to Mass Communication

(MCM101)"

This is to inform you that Graded Discussion Board (GDB) 01 has been opened according to the following schedule:

Opening Date and Time:

27^th Jan, 2011 At 12:01 A.M. (Mid-Night)

Closing Date and Time:

28^th Jan, 2011 at 11:59 P.M. (Mid-Night)

Question:

“Film is considered by many to be an important art form; films entertain, educate, enlighten and inspire audiences. Suggest any six ways/techniques through which Pakistani Film Industry can revive.”

..............

Solution:

1- Cinema is the backbone of the film industry and the government should provide more facilities for the development of film business.

2- Producers has to produce quality films and cinema owners must respond positively to the producers so that those who have closed their cinemas, reopen and continue their businesses.

3- Welfare funds should be established for the welfare of artists.

4- Prominent showbiz personalities must be involved in the board for the betterment of film industry. Positive Environment and Culture should be provided to Film Industry because it is a need of time.

5- Minister has to play his vital role for revival of film industry on top priority basis which is going to be closed.

6- We need to exploit talent of our youth as they have great potential but they lack resources, opportunities and encouragement. They can produce quality work if patronized. There are a couple of channels that have not paid their workers’ salaries for months; we should fight against such injustices.

In this way Pakistan film industry can be revive.

MCM301 GDB Solution

Effective communication can be the key to resolving conflict. What communication barriers you can figure out that have failed all the bilateral talks between India and Pakistan for resolving the longstanding Kashmir issue? Your comments must not be more than 350 words.

Emotional barrier:One of the chief barriers to open and free communications is the emotional barrier. It is comprised mainly of fear, mistrust and suspicion. The roots of our emotional mistrust of others lie in our childhood and infancy when we were taught to be careful what we said to others.

"Mind your P's and Q's"; "Don't speak until you're spoken to"; "Children should be seen and not heard". As a result many people hold back from communicating their thoughts and feelings to others.

They feel vulnerable. While some caution may be wise in certain relationships, excessive fear of what others might think of us can stunt our development as effective communicators and our ability to form meaningful relationships.

Prime Minister Yousaf Raza Gilani said, “The impression should be dispelled that there is a lack of communication [between Pakistan and India],” adding however that there was a lack of trust.

..........

Lack of interest in solving this problem from both centuries is the big problem.
Both centuries don’t accept others point of view.
Both country leaders’ want Kashmir to be the part of their centuries.

..............

Lack of interest in solving this problem from both centuries is the big problem.
Both country leaders’ want Kashmir to be the part of their centuries.
Both centuries don’t accept others point of view.
Emotional barriers
fear of mistrust and suspicion

.............

One of the chief barriers to open and free communications is the emotional barrier. It is comprised mainly of fear, mistrust and suspicion. The roots of our emotional mistrust of others lie in our childhood and infancy when we were taught to be careful what we said to others.
other barriers are
Lack of interest in solving this problem from both centuries is the big problem.
Both country leaders’ want Kashmir to be the part of their centuries.
Both centuries don’t accept others point of view.

............

fear of war.
both countries wants kashmir to be its part.
lack of interest.