CS507 Assignment No. 2 Announced

(Due Date: 10/11/2010)

Question 1:

Give at least 2 examples of each type of system. [5 marks]

1) Transaction processing systems

2) Office Automation Systems

3) Knowledge Work Systems

4) Decision Support Systems

5) Management information systems
Question 2:
How an Information system can help to meet call centre challenges? [5 marks]

Mkt501 GDB No. 1 Solution

Semester “Fall 2010”

“Marketing Management (MKT 501)”

This is to inform that Graded Discussion Board (GDB) will be opened according to the following schedule

Schedule

Opening Date and Time: November 02, 2010 At 12:01 A.M. (Mid-Night)

Closing Date and Time: November 04, 2010 At 11:59 P.M. (Mid-Night)

Topic for Discussion

“Competition/ Competitors”

You have been recently hired as a marketing manager in a Shampoo manufacturing organization.There is only 20% market share of your organization while your competitors having 45% and 35% market share respectively. CEO has given you the target at the time of joining this organization that Market share should be 40% within a year.

“How do you upgrade your market share”?

Solution:

1. Reallocate marketing budgets from branding to direct-target marketing for a higher return on investment.

2. Know your customer. Build a marketing database designed to gain insights into customer value, vulnerability and potential.

3. Get smart about your customer data. Hotel sales and marketing teams should profile their best customers on highest value and target others that look like those best customers. Hotels attracting conventions or meetings need to prioritize prospects into A-B-C lists and provide value-added incentives for A-list prospects, focusing the majority of the budget on those.

4. Leverage new customer insights on customer value, vulnerability and potential into campaigns that maximize ROI.
5. Test creative and offers to measure and redeploy what works best.

6. Track and report campaign response and conversion effectiveness.

7. Grow relationships with current customers. Use social media and electronic communications to increase loyalty and reasons to communicate with customers.

FIN630 GDB No. 1 Announcement

“Investment Analysis & Portfolio Management (Fin 630)”

This is to inform that Graded Discussion Board (GDB) has opened according to the following schedule

Opening Date and Time

November 04, 2010 At 12:01 A.M. (Mid-Night)

Closing Date and Time

November 08, 2010 At 11:59 P.M. (Mid-Night)

Note: No extra or bonus/grace period is available for attempting GBD

“Discussion Question”

Mr. A is holding 1500 shares of a company and he wants to buy or sell some shares. He is taking the services of a broker for trading in stock exchange. Broker has analyzed the market trend based on mutual fund cash position analysis and Bar chart analysis. Broker has provided following information to Mr. A on different days:

A. Due to adverse political situation of country and some other economic factors, only 40% of mutual funds are invested in the stock market and rest is idle.

B. In the Bar chart a stock breaks through resistance level.

Required:

Based upon the above information provided by broker:

1. What is feasible for Mr. A (buying or selling) in situation A and in situation B?

2. What will be the market trend (bearish or bullish) in situation A and in situation B?

Mkt624 GDB No. 1 announced

“Brand Management (MKT624)”

Opening Date and Time

November 3, 2010 At 12:01 A.M. (Mid-Night)

Closing Date and Time

November 4, 2010 At 11:59 P.M. (Mid-Night)

Discussion Question

“Brand association is a critical element of brand management which should not be neglected. Briefly discuss why brand managers should create brand association and give one example of brand association.”

Mgt603 GDB No. 1 Announced

“Strategic Management (MGT 603)”

Question: For ensuring success in business, top management applies different kind of strategies. Suppose if you are a CEO of any bank, what kind of strategies you may design for the better growth and success.

Your job is to only identify any four or five successful strategies for banks

Schedule:
Opening Date and Time	November 03,2010 At 12:01 AM
Closing Date and Time	November 05,2010 At 11:59 PM