Mkt624 GDB No. 1 announced

“Brand Management (MKT624)”

Opening Date and Time

November 3, 2010 At 12:01 A.M. (Mid-Night)

Closing Date and Time

November 4, 2010 At 11:59 P.M. (Mid-Night)

Discussion Question

“Brand association is a critical element of brand management which should not be neglected. Briefly discuss why brand managers should create brand association and give one example of brand association.”