A. Draw a directional vector from the origin of the SPACE Matrix through the new insertion point and identify which one is the most important determinant (aggressive, conservative, defensive or competitive) of GAL’s overall strategic position? (10 Marks)
B. Suggest most appropriate strategies to the company according to the selected quadrant. (10 Marks)
Answer:
This particular SPACE matrix tells is that our company should pursue an aggressive strategy. Our company has a strong competitive position in the market with rapid growth. They need to use its internal strengths to develop a market penetration and market development strategy. This can include product development, integration with each other companies, acquisition of competitors, and so on
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