STA630 Assignment No. 1 Announced

Assignment 1 Dated: Nov 05, 10

Semester "Fall 2010"
"Research Methods(STA630)
"This is to inform that next Assignment (covering video lecture no. 1 to lecture no 15)will be uploaded on VULMS according to the following schedule

Schedule

Opening Date and Time November 08, 2010 At 12:01 A.M. (Mid-Night)

Closing Date and Time November 12, 2010 At 11:59 P.M. (Mid-Night)

Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.

Important:

1. For acquiring the relevant knowledge, do not rely only on handouts but watch the course video lectures, which can be downloaded for free from Online VU Lectures, and also use other reference books.

2. For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS.

"ABC co."

ABC Co., a $600 million company, having a large customer base and vertically integrated was dealing in skin care products. In year 2005, it started losing its core strength i.e. a large
customer base. In CEO's point of view the main cause of the loss was internal organizational rather than external. The company wanted to pinpoint the specific problem and take corrective actions. Consultants were hired to find the reason and solve the problem of internal organizational issues and its consequences on customer base.

The problem was supposed to be attended very quickly; the researchers developed a theoretical base, collected relevant detailed information from a sample of 25 employees and 100
customers. The both researches were supposed to be carried side by side and the results were supposed to be merged for final conclusion. The results were expected to have 90% chance of success in problem solving. The consultants were required to recommend the solution on the basic of data analyzed by researchers.

To what extent this case meets the hallmarks of scientific investigation? Discuss.