Tuesday, January 4, 2011
MKT610 Assignment No. 2
Assignment No. 2 Marks:20
Customer Relationship Management MKT610
Airblue Limited
is a private airline with its head office on the 12th floor of the Islamabad Stock Exchange (ISE) Towers in Islamabad, Pakistan It is Pakistan's second largest airline with over 30% share of the domestic market. Airblue operates scheduled flights operating 30 daily services linking four domestic destinations and international services to Dubai, Abu Dhabi, Sharjah, Muscat and Manchester. It carried 1.4 million passengers on domestic flights in the 2006–07 fiscal years. Its main base is Jinnah International Airport, Karachi.
On 28 July, 2010,
Airblue Flight 202, an Airbus A321-231, crashed in Islamabad, the capital of Pakistan, killing all 146 passengers and 6 crew members. The airliner was flying from Jinnah International Airport, Karachi, to Benazir Bhutto International Airport Initial reports suggested. that the flight crew lost contact with air traffic controllers whilst attempting to land in dense fog and heavy monsoon rain; however eyewitnesses claim there was only a light drizzle at the time and no fog. The crash is the deadliest air accident to occur in Pakistan to date. (Source Wikipedia)
Being Customer Services Manager, Critically analyze the above situation.
Question 1:
In this dwindling situation, you have three big issues to communicate immediately ;
• To reposition your company’s repute
• To compensate passenger’s families
• To give the reasons of plain crash
What do you suggest in order to communicate with media, passenger’s family members and general public, which Public Relation tool would be preferred by you? Justify your answer-10 marks
Question 2:
You are announcing 20 million rupees per passenger as compensation to their families; prepare a single page press release for this purpose – 10 marks
Fin630 Assignment No. 2
“Investment Analysis & Portfolio Management” (Fin 630)
In order to analyze the performance of ABC Company, following information has been
extracted from its financial statements.
1. You are required to calculate the following ratios:
watching video lecture no. 1 to lecture no 28 and reading handouts as well as
recommended text book).
100,000@ Rs. 10
1000
MGT101 Assignment Solution
Question # 1:
1-New provision:
Accounts receivable= Rs. 205000
-Bad Debts = Rs. 5000
------------------
= Rs. 2000000
------------------
New provision = Rs. 2000000 * 5 %
New provision = Rs. 10000
2- amount of Provision for doubtful debts to be appeared in Profit and
Loss Account:
Ali & Sons
Profit and Loss Account
For the year ended Dec 31, 2010
Narration | Rs. | Rs. |
New provision for doubtful debts | 10000 | |
+ total Bad debts ( 8000+5000) | 12000 | |
| | 22000 |
- Old provision for doubtful debts | | 6000 |
amount of Provision for doubtful debts | | 16000 |
8000+5000=13000 hai aap na 12000 lika hai
3-amount of Sundry debtors to be shown in Balance Sheet
Ali & Sons
Balance sheet
As on 31st December 2010
Assets | Rs. | Rs. |
Current Assets: | | |
Debtors | 205000 | |
-Bad debts | 5000 | |
-new provision | 10000 | |
| | 190000 |
Question # 2
Debtors control account | |||||||
Debit side | Credit side | ||||||
Date | No. | Narrations | Dr. Rs. | Date | No. | Narrations | Dr. Rs. |
| 1 | Bal B/F | 25000 | | 4 | Discount Allowed | 2000 |
| 3 | Credit Sales | 50000 | | 6 | Receipts | 35000 |
| | | | | 7 | Bad debts | 10000 |
| | | | | 8 | Sales return | 5000 |
| | | | | | | |
| | | | | | Bal C/F | 23000 |
| | Total | 75000 | | | Total | 75000 |